Personal Branding

Personal Branding What is Personal Branding? It is one of the most talked aboutcareer management tools available to all individuals and entrepreneurs.Definedas, theprocess whereby people and their careers are marked as brands.A compilation offeelings, perceptions andqualities that are recognizedby others when they see you or hear your name. Personal Brandinggives you an opportunity to market yourself by sharing with others a consistent message and image of yourself encompassing your reputation, credibility, expertise and value add to a potential employer. To fully understand a personal brand consider the following names: Martin Luther King, Pierre Elliott Trudeau, Oprah, Ghandi, Richard Branson and Helen Keller. You have had the opportunity to share in their achievements and their expertise andknow who they are, but you also know what they stand for andwhat they believe in. Each of these people havea clearly defined personal brand as does Charles Manson! Dan Schawbel,an expert on personal branding,provides advise on building a powerful personal brand by following these four steps: discover, create, communicate and maintain. If you Google personal branding Dan Schawbels name will fill the page, only behind Wikipedia! This didnt just happen by chance. Career Distinction Stand Out By Building Your Brand, was written by William Arruda and Kirsten Dixson, two of the worlds leading Personal Branding Consultants. It is an excellent resourcedetailing theconcept ofpersonal branding. Check out Chris Brogans My Best Advice About Personal Branding for moregreat information on personal branding! Your personal brand is the image you present and how are you perceived by others. If you are interested in furthering your career you must be able to stand out from the competition. You can start by managing your personal brand, your authentic image that will represent your passions, your strengths and what it is that makes you a distinctive and influential individual. Stand out from the competition! A Certified Professional Branding Strategist, Career Coach and Professional Resume Writer, Martin Buckland has the expertise to assist you in defining and communicating your personal brand. Personal Branding Have you ever thought of yourself as a brand? Do you even understand the concept of personal branding? Can you articulate your unique brand promise? Are you maximizing your brand differentiators to advance your executive career? Brands sell simply by the image they invoke with others. Think about it; at some point or another, weve all made a product purchase based on how it is marketed. Anytime comparison shopping comes into play, we are affected by the brand associated with it. Think of the last time you made a purchase that involved comparing two similar products. Whether it was a piece of clothing, an electronic item or food from the grocery store shelf the brand of one product over another had a direct influence on your decision. The same theory holds true to executive recruiters and hiring managers when comparing potential candidates. The brand associated with you (or lack of a brand) can have either a positive or negative effect on your sell-ability. ACertified Personal Branding Strategistwill assist you in defining and communicating your personal brand. Why Personal Branding Is Important Branding is everything. Its what makes you different. Without it, youre virtually an unknown. In an evaluation situation like applying for a job, when the choice is between yourself and hundreds of other applicants, or when trying to sell your business product/services to a client with a multitude of choices, visibility is crucial. You may think youre the best person for the job, but how can a decision maker know that if you arent visible? Think of yourself as a marketing campaign and you are the product to be launched. You need to determine your most distinct features, make them visible and pitch your brand. Thats where Elite Resumes can market the brand known as You. We determine what makes you different and teach you how to communicate those unique qualities and attributes to help steer your executive career and business decisions. The most exhausting thing you can be is inauthentic. Anne Morrow Lindbergh What you can expect from our Personal Branding Services An understanding of your strengths, goals, passions, values, and differentiating factors to help determine your unique brand. A marketing plan of attack to develop and increase your brand visibility in your career and/or business marketplace. The knowledge of clarity The most successful brands are clear about what they are, and what they are not. Elite Resumes will help you uncover that knowledge about yourself by determining what you think of yourself and what others think of you. Uncover the real power and image of YOU to grow your brand and your reputation as a business leader. For more information regarding Elite Resumes Personal Branding Services,Contact Martin Buckland, Certified Personal Branding Strategist at 905-825-0490.